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PPC · B2B TECH CAMPAIGN · C-SUITE TARGET

Zero to 300+ in 14 days

B2B webinar lead gen sprint

Компания за глобални бизнес анализи и данни (NDA)

A lean, multi-channel campaign that drove C-suite registrations for a co-hosted executive webinar, from zero external sign-ups to 300+ in two weeks flat.

Industry
Data intelligence
Timeline
14-day sprint
Ad spend
~2,000 EUR
Target
C-suite and VP level
300+
Registrations in 14 days
150+
Live webinar attendees
50%
Attendee show rate

The challenge

A global business intelligence firm needed to fill a co-hosted executive webinar with zero external registrations, a fixed ~2,000 EUR budget, and just 14 days to execute.

Target audience: C-suite executives, VPs, directors, investors, and senior banking executives in the UK and USA.

High-friction, high-trust required. No room for wasted impressions or misaligned messaging.

Our approach

We built a constraint-first campaign where every channel had one job and handed off to the next.

Owned channels (email, InMail) carried conversion. Paid channels (LinkedIn Ads, Google, Microsoft) built brand trust and softened the ground.

Employee advocacy extended organic reach at zero extra cost. Surgical targeting over mass reach, stacked, not scattered.

Results

300+ registrations in 14 days on a fixed ~2,000 EUR budget.

150+ live attendees at a 50% show rate, above the B2B webinar norm.

A clear success for both the client and the co-host partner.

What we executed

  1. 1
    Email segmentation + 5-step drip

    Segmented list into 3 topic buckets. Five-email drip per segment, re-segmented by behavior: openers, clickers, non-responders.

  2. 2
    Organic social amplification

    Company LinkedIn and Facebook events launched. Internal executives posted from personal profiles, organic reach at zero extra spend.

  3. 3
    LinkedIn InMail targeting

    Personalised InMail to mapped C-suite contacts. Precision over volume, tight persona matching to maximise message relevance.

  4. 4
    LinkedIn Ads, 15 ad sets

    15 ad sets, varied visuals, exec-level B2B targeting. Role: brand awareness and trust with a high-friction audience, not direct conversion.

  5. 5
    Google Search, 5 ad groups

    5 ad groups targeting informational-intent keywords tied to the webinar topic. Distinct keyword themes and creative assets per group.

  6. 6
    Microsoft Advertising

    UK and USA C-suite reached via LinkedIn profile sync and Bing's third-party networks. Cost-effective reach extension to hard-to-reach executives.

“The results Four Pillars Digital achieved far exceeded what we thought was possible in such a short timeframe. The event was a definitive success for both us and our co-host partner.”

Stack

  • LinkedIn Ads
  • LinkedIn InMail
  • Google Ads
  • Microsoft Advertising
  • Email automation

Verified via:

  • Webinar platform
  • LinkedIn Campaign Manager
  • Google Ads
  • Microsoft Advertising

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