Cookie Policy

Last updated: January 2025

This Cookie Policy explains what cookies the website https://fourpillars.bg/, operated by Four Pillars Ltd. (trade name 4 Pillars Digital), uses, for what purpose, and how you can manage your consent.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to remember your actions and preferences (such as language, font size, and other display settings) over a period of time, so you don't have to re-enter them whenever you visit the site or browse from one page to another.

2. How Do We Use Cookies?

The website https://fourpillars.bg/ uses cookies to improve user experience, analyze traffic, and for marketing purposes. You have full control over these cookies through our cookie consent banner that appears on your first visit.

3. Types of Cookies We Use

3.1. Essential Cookies and Local Storage — strictly necessary for the website to function. They enable basic features like page navigation and access to secure areas. They cannot be disabled.

• cookie_consent (cookie) — stores your cookie consent choice (duration: 1 year).

• cookie_consent_date — stores consent date (duration: 1 year).

• language_preference — stores preferred language BG/EN (persistent).

• fp_email_gate_v1 (localStorage) — remembers that you unlocked a tool result with your email so we do not ask again (persistent, cleared when you clear browser data).

• fp_attribution_v1 (localStorage / sessionStorage) — stores the source of your visit (UTM parameters, referrer) so we know where an enquiry came from (up to 30 days).

• cf_* (Cloudflare Turnstile) — technical protection of our forms against spam (duration: up to 30 minutes).

• sb-*-auth-token (localStorage) — login session, for site administrators only.

3.2. Analytics Cookies — help us understand how visitors interact with our website by collecting information anonymously. Activated only with consent.

• _ga (Google Analytics) — distinguishes unique users (duration: 2 years).

• _ga_* (Google Analytics 4) — persists session state (duration: 2 years).

• _gid (Google Analytics) — distinguishes users for 24 hours (duration: 24 hours).

3.3. Marketing Cookies — used to track visitors in order to display relevant ads. Activated only with consent.

• _gcl_au (Google Ads) — conversion tracking (duration: 90 days).

• _fbp (Facebook Pixel) — tracking visits for ads (duration: 90 days).

4. Managing Cookies

You can control and manage cookies in several ways:

• Consent Banner: on your first visit to the site, you can choose which categories of cookies to accept.

• Cookie Settings: you can change your settings at any time via the "Cookie Settings" button in the website footer.

• Browser Settings: most web browsers allow control over cookies through their settings. You can set your browser to block cookies or to notify you when they are being sent.

Please note that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

5. Third-Party Cookies

In addition to our own cookies, we may use cookies placed by third parties for the following purposes:

• Google Analytics — for traffic and user behavior analysis.

• Google Ads — for tracking conversions from advertising campaigns.

• Calendly — for embedding meeting booking functionality.

All third parties comply with GDPR requirements and have their own privacy policies.

6. Policy Changes

We may update this Cookie Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please visit this page regularly to stay informed about our use of cookies.

7. Contact Us

If you have any questions about this Cookie Policy, please contact us:

Four Pillars Ltd. (trade name: 4 Pillars Digital)

UIC: 207344664

Address: Ruse 7015, 35 Gotse Delchev Blvd., Bulgaria

Email: info@fourpillars.bg

Website: https://fourpillars.bg/