Community Management
Customer advocacy, UGC, and loyalty programs
We turn customers into advocates via structured UGC and referral programs. A community that drives leads.
Ideal for
Product-led brands with a loyal base of 500+ customers, where advocacy can replace paid acquisition.
What's included
- Advocacy program
- UGC strategy
- Referral / loyalty
- Community operations
- Health metrics
What you get
Concrete artifacts and access that stay yours.
- Community charter and moderation guidelines
- Advocacy / referral program design
- UGC campaign playbooks
- Onboarding & activation flows for new members
- Monthly health & ROI report
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Define the goal
Community for support? Product feedback? Lead gen? Each needs different structure.
- 02
Platform choice
Discord, Circle, Slack or owned - decided by audience behavior, not trend.
- 03
Ritual design
Weekly and monthly rituals that keep the community alive without 24/7 moderation.
- 04
Advocacy loop
We set who, when, and how someone is rewarded for a referral or UGC.
- 05
Health metrics
We don't chase size - we track active members, MAU/DAU, sentiment and pipeline contribution.
- 06
Handoff
We train an in-house community manager so you're not dependent on us long-term.
KPIs we track
- Active members & MAU/DAU
- Referral-attributed customers
- UGC produced per month
- Community NPS / sentiment
Our guarantees
How we keep the engagement transparent and reversible.
- A review every 90 days: we change the scope or stop, with no penalty.
- All dashboards, documents and accounts stay yours.
- A monthly report: what we tested, what worked and what we stop.
Tools we use
We work with industry-leading tools