Email Marketing
Compliant lifecycle campaigns and automations
From welcome series to win-back. Deliverability-first, GDPR/DOI compliant by default.
Ideal for
E-commerce and SaaS with 5,000+ active contacts, where lifecycle can drive 20-40% of revenue.
What's included
- Lifecycle strategy
- Automations and flows
- Deliverability audit
- Segmentation and personalization
- A/B testing
What you get
Concrete artifacts and access that stay yours.
- Lifecycle map (welcome, nurture, retention, win-back)
- Automation setup in your ESP
- Deliverability audit (SPF/DKIM/DMARC, warm-up)
- Template and copy library
- Monthly report by flow and segment
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Deliverability audit
We check domain reputation, authentication and list hygiene before sending.
- 02
Lifecycle mapping
We map every customer moment - from subscribe to churn - and decide which deserves automation.
- 03
Behavior-led segmentation
Behavior-based segments, not demographic - they perform better and are GDPR-safe.
- 04
Build flows
We write copy, design, triggers and exit criteria for every flow.
- 05
Test & optimize
A/B tests on subject, hero and CTA - with holdout groups so we measure incremental revenue.
- 06
Retention & win-back
We don't stop at welcome - the biggest wins are in retention.
KPIs we track
- Revenue per subscriber
- Flow revenue vs campaign revenue
- Inbox placement rate
- Unsubscribe & spam rate
Results
850+ verified subscribers
0 deliverability incidents
Our guarantees
How we keep the engagement transparent and reversible.
- KPI ownership - if we don't move the agreed metrics, we don't charge to continue.
- Weekly ops calls and a monthly strategic review with a clear report.
- 90-day review gates with the option to adjust scope or exit without penalty.
- Full transparency - you keep access to every dashboard, doc and account.
Tools we use
We work with industry-leading tools