Paid Media
Google, Meta and programmatic campaigns with clear attribution
Full-funnel paid media focused on LTV, not CPA. We test creative, audiences, and landings weekly, with honest attribution.
Ideal for
Businesses with a validated product and a monthly paid budget of 5,000+ EUR, ready to work with honest attribution.
What's included
- Google Ads setup and management
- Meta Ads creative testing
- Landing page optimization
- Attribution and reporting
- Bidding and budget
What you get
Concrete artifacts and access that stay yours.
- Account structure and conventions doc
- Creative pipeline (concepts, hooks, variants)
- Landing page variants to test
- Attribution setup (GA4, server-side, warehouse)
- Weekly creative & budget reports
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Channel economics
We compute break-even CAC, LTV and target ROAS before spending a cent.
- 02
Attribution first
We set up honest measurement (server-side, UTM discipline, warehouse) before scaling.
- 03
Creative system
A library of hooks and concepts instead of ad-hoc creatives - enables sustainable testing.
- 04
Landing page parity
Every campaign has a matching landing page - no dumping traffic on the home page.
- 05
Hypothesis-led testing
One variable per week with a clear success criterion - not 'let's try something'.
- 06
Scale & defend
Winners scale, losers close without sentiment.
KPIs we track
- Blended CAC & MER
- ROAS by channel and campaign type
- New customer share
- Creative win rate
Results
+127% paid revenue
2.8x ROAS in 90 days
Our guarantees
How we keep the engagement transparent and reversible.
- KPI ownership - if we don't move the agreed metrics, we don't charge to continue.
- Weekly ops calls and a monthly strategic review with a clear report.
- 90-day review gates with the option to adjust scope or exit without penalty.
- Full transparency - you keep access to every dashboard, doc and account.
Tools we use
We work with industry-leading tools