Paid Media
Google and Meta ads when they pay off, with honest measurement
Ads complement organic growth; they don't replace it. We run campaigns when there is a clear goal and the budget can earn itself back, and we measure each one against orders and enquiries, not clicks. Campaigns are run together with Hristo Lyubomirov, our paid media specialist.
Ideal for
Businesses with a website or page that sells, who want more enquiries now, with an ad budget that orders can pay back. [CONFIRM: minimum monthly ad budget]
What's included
- Google Ads setup and management
- Meta campaigns (Facebook and Instagram)
- Landing pages that sell
- Tracking enquiries and orders
- Budget and bidding
What you get
Concrete artifacts and access that stay yours.
- Account structure and naming rules
- Ad messages and visuals to test
- Landing page variants
- Conversion tracking in GA4
- Monthly report and a weekly budget check
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Channel economics
We compute break-even CAC, LTV and target ROAS before spending a cent.
- 02
Attribution first
We set up honest measurement (server-side, UTM discipline, warehouse) before scaling.
- 03
Creative system
A library of hooks and concepts instead of ad-hoc creatives - enables sustainable testing.
- 04
Landing page parity
Every campaign has a matching landing page, no dumping traffic on the home page.
- 05
Hypothesis-led testing
One variable per week with a clear success criterion - not 'let's try something'.
- 06
Scale & defend
Winners scale, losers close without sentiment.
KPIs we track
- Cost per enquiry or order
- Return on ad spend by channel
- Share of new customers
- Which messages win
Our guarantees
How we keep the engagement transparent and reversible.
- A review every 90 days: we change the scope or stop, with no penalty.
- All dashboards, documents and accounts stay yours.
- A monthly report: what we tested, what worked and what we stop.
Tools we use
We work with industry-leading tools