Promotional Strategy
Launches, seasonal campaigns, and partner programs
Multi-channel launch plans with clear KPIs. From creative to media buying and post-mortem.
Ideal for
Brands ahead of a launch, seasonal peak, or partnership with a fixed window of impact.
What's included
- Launch plan
- Creative brief
- Multi-channel push
- Partner activations
- Post-mortem
What you get
Concrete artifacts and access that stay yours.
- Launch playbook with timeline and roles
- Creative brief and key assets
- Multi-channel calendar (paid, email, social, PR)
- Partner / affiliate outreach list
- Post-mortem with clear lessons for the next campaign
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Define the goal
Revenue, list growth, brand awareness? One primary KPI, not five.
- 02
Campaign positioning
What makes this campaign different from the next competitor email?
- 03
Channel mix
We pick 3-5 channels that reinforce each other, not cannibalize.
- 04
Pre-launch warm-up
Lists, community, partners are warmed up before launch day - we don't gamble on 'day one'.
- 05
Launch execution
Daily war room in week one - real-time adjustments to budget and copy.
- 06
Post-mortem & repeatability
We make the campaign repeatable - a template, not a one-time miracle.
KPIs we track
- Revenue or units during the campaign
- Cost per acquisition vs baseline
- New vs returning customer split
- Partner-attributed revenue
Results
150-unit B2B order in 40 days
0 EUR paid at launch
Our guarantees
How we keep the engagement transparent and reversible.
- KPI ownership - if we don't move the agreed metrics, we don't charge to continue.
- Weekly ops calls and a monthly strategic review with a clear report.
- 90-day review gates with the option to adjust scope or exit without penalty.
- Full transparency - you keep access to every dashboard, doc and account.
Tools we use
We work with industry-leading tools