Analytics & Tracking
Know where customers come from and what actually makes money
We set up tracking you can trust: GA4, Tag Manager, conversions, cookie consent and Search Console and CRM data in one place. Then we build the dashboards management actually reads and optimize the pages where you lose enquiries.
Ideal for
Teams whose data is scattered across several systems and who don't know what actually works.
What's included
- An audit of current tracking
- GA4 and Google Tag Manager setup
- Conversions: forms, calls, orders
- Cookie consent and Consent Mode
- Dashboards with site, Search Console, ads and CRM data
- Conversion rate optimization
What you get
Concrete artifacts and access that stay yours.
- A plan of what we measure and why
- Working tracking, verified with test orders and forms
- A management dashboard
- A list of pages that lose enquiries, with fixes
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Audit
We check what is measured today and how far you can trust it.
- 02
Plan
We decide which actions on the site matter to the business.
- 03
Setup
We set up tracking and consent and verify it with tests.
- 04
Dashboards
One dashboard with the numbers you decide by, not everything that can be measured.
- 05
Optimization
We find the pages where people stop and test changes.
KPIs we track
- Tracking accuracy
- Conversion on key pages
- Enquiries and orders by channel
- Time to answer a question with data
Our guarantees
How we keep the engagement transparent and reversible.
- A review every 90 days: we change the scope or stop, with no penalty.
- All dashboards, documents and accounts stay yours.
- A monthly report: what we tested, what worked and what we stop.
Tools we use
We work with industry-leading tools