Website Redesign & Migration
A new site without losing the rankings and traffic you already have
A redesign is the easiest way to lose your organic traffic overnight. Before we change anything, we record which pages bring visits and enquiries, map a redirect for every URL and test everything on staging. After launch we watch rankings and errors until traffic settles.
Ideal for
Businesses with a site that already brings traffic but looks dated, is slow or does not sell.
What's included
- An audit of the current site: what works and what gets in the way
- A new design and a clearer structure
- A platform or domain change when needed
- A redirect map for every URL
- Status code checks before and after launch
- 30 days of ranking monitoring after launch
What you get
Concrete artifacts and access that stay yours.
- A list of the pages that bring traffic and enquiries
- A redirect map
- The new site on staging for review
- A report 30 days after launch
How we work
Iterative process in 90-day cycles with clear gates.
- 01
Snapshot
We crawl the site and record every URL with its traffic and enquiries.
- 02
New design
A new structure and design that keep the most valuable pages.
- 03
Redirects
A map where every old URL leads to the closest new page.
- 04
Test and launch
We check redirects and status codes on staging and launch at a quiet time.
- 05
Monitoring
We watch rankings, errors and indexing until traffic settles.
KPIs we track
- Organic traffic retained
- 404 errors after launch
- Conversions against the old site
- Page speed
Our guarantees
How we keep the engagement transparent and reversible.
- The code, theme, domain and accounts are yours from day one, with no vendor lock-in.
- A clear price for the build in the quote, before we start.
- Monthly care after launch is optional and stops with the notice set in the quote.
Tools we use
We work with industry-leading tools